About us & privacy
About IPSOS
Ipsos (market research) Limited is a specialist research agency, commonly known as “Ipsos”. Ipsos is part of the Ipsos worldwide group of companies, and a member of the Market Research Society. As such we abide by the Market Research Society Code of Conduct and associated regulations and guidelines.
Ipsos is responsible for conducting the MobiTest Travel Survey. It is a large organisation conducting surveys on behalf of many important organisations including government departments, regulators and TV and radio broadcasters. To find out more about the work we do you can visit www.ipsos.com/en-uk
About the MOBITEST Travel Survey
Mobitest is a large-scale survey conducted to ascertain the travel patterns of the population of Great Britain. Participants are selected depending on their geographical and demographic profiles to ensure they are representative of the population of Great Britain as a whole.
This year more than 8,000 participants will be selected to take part in this survey. The information is collected and combined with other travel surveys not covered by this survey, for example, London Underground, to create a comprehensive model of travel patterns in Great Britain.
Ipsos & your personal data
What is Ipsos' legal basis for processing your personal data?
Ipsos requires a legal basis to process your personal data. Ipsos’ legal basis for processing is your consent to take part in the MobiTest Travel Survey. If you wish to withdraw your consent at any time, please see the section overleaf covering ‘Your Rights’.
How will Ipsos use any personal data including survey responses you provide?
Firstly, responding to this survey is entirely voluntary and any answers are given with your consent. Ipsos will keep your personal data and responses in strict confidence in accordance with this Privacy Notice. Ipsos can assure you that you will NOT be identifiable in any published results. Ipsos will use your personal data and responses solely for research purposes.
Who we share your data with
Ipsos will be using the supplier organisation, MGE Data, to assist us in running the research survey and we will need to disclose your GPS data to this supplier organisation for that purpose.
How will Ipsos ensure my personal information is secure?
Ipsos takes its information security responsibilities seriously and applies various precautions to ensure your information is protected from loss, theft or misuse. Security precautions include appropriate physical security of offices and controlled and limited access to computer systems.
Ipsos has regular internal and external audits of its information security controls and working practices and is accredited to the International Standard for Information Security, ISO 27001.
How long will Ipsos retain my personal data and identifiable responses?
Ipsos will only retain your data in a way that can identify you for as long as is necessary to support the research project and findings. In practice, this means that once we have satisfactorily reported the anonymous research findings, we will securely remove your personal, identifying data from our systems.
For this project we will securely remove your personal data from our systems within 1 year. If you opt in to be re-contacted for future projects we will hold your details for 2 years.
Your rights
You have the right to access your personal data within the limited period that Ipsos holds it.
Providing responses to this survey is entirely voluntary and is done so with your consent. You have the right to withdraw your consent at any time.
You also have the right to rectify any incorrect or out-of-date personal data about you which we may hold. If you want to exercise your rights, please contact us at the below Ipsos address. You have the right to lodge a complaint with the UK’s Information Commissioner’s Office (ICO), if you have concerns on how we have processed your personal data. You can find details about how to contact the Information Commissioner’s Office at https://ico.org.uk/global/contact-us/ or by sending an email to: casework@ico.org.uk
Where will my personal data be held & processed?
All of your personal data used and collected for this survey will be stored by Ipsos and our suppliers in data centres and servers within the United Kingdom and EEA.
How can I contact Ipsos about this survey and/or my personal data?
For general survey queries please use our contact form or phone 0808 238 5400.
For Personal Data queries email compliance@ipsos.com with “MobiTest Travel Survey” in the email subject line or you can also write a letter to:
MobiTest Travel Survey
Data Protection Officer
Compliance Department
Ipsos (market research) Limited
3 Thomas More Square
London E1W 1YW
United Kingdom
If you have any issues or questions, please contact us. Have your device number handy which is located on the back of your device. We aim to respond to queries within 24 hours.